I've been combining my fascination of interpersonal communication with the tech and startup world for the past 4 years and sharing my findings through digital journalism.
Over the past decade or so, artificial intelligence has gone from being a plot point in movies to being a very real part of millions of lives.
Think about it. Every time you interact with Siri, Alexa, or a chatbot on Facebook Messenger, you’re interacting with AI. And AI is advancing at a very rapid pace, driven by widespread internet access and rapid adoption of modern technology.
Do you have an AI strategy — or hoping to get one? Check out VB Summit on October 23-24 in Berkeley, a high-leve...
In the 2017 Internet Trends Report, Mary Meeker reported a 40% growth in global eSports viewership year over year. The gaming world has also grown from 100 million to 2.6 billion users since 1995, and Meeker predicts that number will continue to rapidly rise.
What is it about eSports, otherwise called interactive gaming, that draws in so many, and how will it affect traditional sports viewership? Let’s look below at the factors that have allowed eSports to blossom in popularity and why the tr...
Because video is projected to account for 80 percent of all internet traffic by 2019, we’ve seen many easy video marketing tools emerge.
Even your cellphone is a viable recording platform these days!
So marketers have no excuse not to try video marketing.
Here are some pointers that can help boost your ROI using video marketing campaigns.
YouTube is Not Your Only Option
We tend to think of YouTube as the go-to video hosting platform.
But if you’re looking for maximum video exposure, try uploa...
No one measures our failures as critically as we do ourselves. As sales professionals, we enter selling opportunities with high hopes and clear expectations of a quick closure only to have potential buyers turn us down, close the door, and walk away. As difficult as failure feels, it can actually offer insights that will improve not just the next opportunity, but every opportunity after that. Here's how to contemplate next steps after experiencing these typical "sales fails":
Missing sales go...
If you thought the world was smart now, prepare for the super intelligence spurred by Google’s latest life-changing project: the physical web.
The physical web aims to assign objects and devices with an easily detectable and accessible URL that allows your smart device to connect and communicate with the world around you.
How the Physical Web Works
While the physical web will ultimately function as a rebuttal of individual smart apps, it is currently run as an app that tries to not feel like ...
All offices want the most out of their employees and utilizing shared calendar apps is a great way to keep everyone on the same page. For delegating tasks, scheduling meetings, or setting deadlines, calendar apps can help you coordinate activities, while maximizing efficiency. Each app has its own unique features, and it’s important to know the differences when choosing one. Here are three to check out.
1. Google Calendar
Due to its simplicity, Google Calendar is the choice of many small busi...
The concept of Agile Marketing has been around for a while - but executing it is much rarer to hear about. Which is funny, because it's actually much easier than more traditional marketing methods nowadays - but sometimes it's hard to break out of the habits we already know. But forget about the old-school methods you learned in school - here are three reasons to get serious about agile marketing:
Easier to Measure Results
Why spend months, or a full quarter, hashing out a massive marketing c...
Wi-Fi makes the world a better place by allowing us to stay connected to work, friends, and family on the go. That’s why most events and establishments offer free Wi-Fi as part of their efforts to provide a better experience for their guests. Although the benefits of public Wi-Fi are pretty awesome, the potential for breaches in online security serves as a significant drawback.
Public Wi-Fi networks make it relatively simple to wage attacks on unsuspecting network users. For as little as 50 d...
At a glance, the point of sale (POS) system might seem like an unremarkable tool for business, but many retail managers do not use or even know about numerous functions it has. Can your store afford to stay in the dark? In many cases, increased profitability waits on the actualization of these functions. Below is a guide on POS for retail managers, laid out in five easy-to-implement tips.
1. Use your store POS to streamline inventory procedures
When you use the POS to log every item in your s...
There are a few reasons you might experience slow Internet, and throttling is one of them. If you think your Internet Service Provider (ISP) is throttling your bandwidth, there are steps you can take.
How can I find out if my ISP is throttling my Internet connection?
Follow these three steps to find out if your Internet is being throttled or if there’s another cause for your slow Internet speed.
Find out how much speed you need.
Determine how much speed you require based on your Inter...
Although most forms of online payment are relatively secure, there is always the potential for problems. Without taking the necessary precautions, your customers’ payment information can be compromised and complications can ensue. That’s why it’s so important to understand the fundamentals of keeping online payments secure. Here are some options that can keep both you and your customers safe.
1. PCI Compliance
One of the first steps to take is to make sure your payment system is Payment Card ...
It seems every conference or trade show has sessions that leave people feeling inspired, motivated and intrigued — and then the ones that leave people thinking, “how’d that make it as a session? There was nothing new in there.” I’m happy to share that as my first time attending B2B Marketing Exchange, I had more of those inspired feelings than the latter. I particularly liked the the way that it didn't seem to matter what size company you were coming from; all content and strategies from sess...